Workshop: Location Intelligence with R and Mapbox

This 2.5 hour workshop is designed to help you build skills in location intelligence to benefit your business or organization. You'll use analytical tools like R and Mapbox to identify customer and store locations, perform travel-time analytics, build sales territories, and much more.

In the first hour, you'll learn how to use Mapbox tools in R for location intelligence, helping you gain skills like the following:

• Address geocoding, including batch geocoding;
• Calculation of travel-times and service areas around locations with isochrones;
• Optimizing routes among multiple locations.

In the second hour, we will complete two example location intelligence projects. The first project will use R and Mapbox tools to analyze the socioeconomic characteristics of travel-time areas around store locations. The second project will introduce you to tools for territory design in R, helping you build balanced territories that take into account travel-times and area demographics.

The last 30 minutes were a live question-and-answer session where participants asked a variety of R, Mapbox, and data science-related questions.

What you'll get:

• Unlimited access to the workshop recording and chat log for future use;
• A step-by-step annotated tutorial in Quarto format to help you build your knowledge.

About the instructor:

Kyle Walker is an internationally-recognized researcher, consultant, and software developer in the field of spatial data science, and was the 2022 recipient of the Spatial Data Scientist of the Year award from the software company CARTO. He is the author of the book Analyzing US Census Data: Methods, Maps, and Models in R, and has published several popular software packages for spatial data science in R and Python including tidycensus that have been collectively downloaded over 1 million times.

What past workshop participants have said:

"One thing that really stood out was how you shared your own workflow through real-life examples. Seeing the direct application of tidycensus to our day-to-day tasks was a game-changer. It’s safe to say that we’re all feeling a lot more confident about integrating these techniques into our work."

"Your assistance in streamlining some of our existing workflows was a huge bonus. It’s not just the “how-to” that’s valuable, but also the practical insights you provided."

"Your excitement about the whole topic was infectious. It’s not easy to keep a group engaged... but you nailed it. Your enthusiasm made a huge difference."